In the Critical and Creative Thinking program of University of Massachusetts Boston I began to discover ways in which radio programs can support creativity. This paper describes one way of approaching an audience’s creativity, namely, using radio activities to create communication to foster change. Audience activities in Thai radio may function to promote the audience’s motivation to think and act differently. These sample activities have their roots in my seven years in the broadcasting field. This paper promotes a simple proposition: a supportive environment is a vital component of creative thinking.Contact cct@umb.edu for access to full text