Think! Evidence

Rating the Audience

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dc.creator Ben Goldsmith
dc.creator Tom O'Regan
dc.creator Mark Balnaves
dc.date 2011
dc.date.accessioned 2020-02-25T15:37:15Z
dc.date.available 2020-02-25T15:37:15Z
dc.identifier http://dx.doi.org/10.5040/9781849664622
dc.identifier https://www.doabooks.org/doab?func=search&query=rid:14382
dc.identifier ISBN: 9781849664622
dc.identifier DOI: 10.5040/9781849664622
dc.identifier.uri https://evidence.thinkportal.org/handle/123456789/32503
dc.description This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.
dc.language English
dc.publisher Bloomsbury Academic
dc.rights https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode
dc.title Rating the Audience
dc.type book


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