Marca Cooper: uma história de sete décadas no mercado regional

dc.creator	Márcio Lopes Pimenta
dc.creator	Adilson da Silva Mello
dc.creator	Luiz Eugênio Veneziani Pasin
dc.date	2012-07-01T00:00:00Z
dc.date.accessioned	2015-07-20T22:06:34Z
dc.date.available	2015-07-20T22:06:34Z
dc.identifier	2177-5087
dc.identifier	https://doaj.org/article/f88b5d31e6d244839e95da465df34565
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/10602
dc.identifier.uri	https://doaj.org/article/f88b5d31e6d244839e95da465df34565
dc.description	In the dynamic process of market creation and brand development organizations require a capacity for planning and action that should be fully in line with consumers. It can be argued that the brand is an asset of the company that constitutes its identity. Located in the Paraíba Valley (São Paulo state, Brazil), the Cooperative Dairy in Sao Jose dos Campos-CLSJC is a cooperative organization, the agribusiness sector, which is present in the regional market for over 75 years. His story, cooperative organization reveals the development of the Cooper brand, which over the years was winning the regional market and which today is synonymous with respect and credibility among consumers in the region. Therefore, the aim is to analyze the evolution of CLSJC, based on the creation and development of the Cooper brand, which had its genesis as a factor that induces the need to shutdown the Central Cooperative Dairy (São Paulo state, Brazil), along with actions related to the extent of brand into new product lines that go beyond the dairy sector.
dc.language	Portuguese
dc.publisher	Faculdades Integradas Teresa D'Ávila, (Fatea)
dc.relation	http://publicacoes.fatea.br/index.php/eccom/article/view/539/374
dc.relation	https://doaj.org/toc/2177-5087
dc.source	ECCOM, Vol 3, Iss 6, Pp 51-59 (2012)
dc.subject	Cooperative dairy products
dc.subject	Brand
dc.subject	Regional brand
dc.subject	Strategy.
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.title	Marca Cooper: uma história de sete décadas no mercado regional
dc.type	Article