Valores percibidos en el medio televisivo por adolescentes en contextos transculturales Values Perceived in Television by Adolescents in Different Cross-cultural Contexts

dc.creator	Concepción Medrano Samaniego
dc.creator	Ana Aierbe Barandiaran
dc.creator	Juan Ignacio Martínez de Morentín
dc.date	2011-10-01T00:00:00Z
dc.date.accessioned	2015-07-20T22:06:58Z
dc.date.available	2015-07-20T22:06:58Z
dc.identifier	10.3916/C37-2011-03-03
dc.identifier	1134-3478
dc.identifier	1988-3293
dc.identifier	https://doaj.org/article/f6d39bdd44454199be7651b5dd0b790d
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/10863
dc.description	El objetivo general de este trabajo fue conocer los valores percibidos en su personaje favorito de televisión en una muestra de 1.238 adolescentes pertenecientes a ocho contextos culturales y establecer las posibles diferencias entre dichos contextos. Se parte de la hipótesis básica de que el medio televisivo trasmite valores y es una agente de socialización, entre otros, en la etapa de la adolescencia. La muestra total estuvo constituida por: tres submuestras españolas, cuatro latinoamericanas y una irlandesa. El instrumento utilizado para indagar los valores percibidos ha sido Val.Tv 0.2 que es una adaptación de la escala de Schwartz. La recogida de datos se realizó a través de una plataforma on-line y presencialmente. Respecto a los hallazgos encontrados, tomados globalmente, los valores que más perciben los adolescentes son autodirección y benevolencia. Respecto a las diferencias contextuales los datos nos indican que, a pesar de que existen diferencias significativas en todos los valores, éstas no son muy destacables. Hay que exceptuar los valores de hedonismo y logro, donde no se encontraron diferencias significativas entre los diferentes contextos. Las diferencias más relevantes se hallaron en los valores de conformidad, tradición, benevolencia y universalismo. Desde una perspectiva educativa se concluye que el instrumento de medición utilizado puede ser una herramienta adecuada para decodificar los valores percibidos por los adolescentes en sus personajes preferidos.<br>This study was carried out on a sample group of 1,238 adolescents from eight different cultural contexts, and aimed to determine the values perceived by subjects in their favorite television characters. It also aimed to identify any possible differences between cultural contexts. The basic hypothesis for the study was that television conveys values and constitutes one of the forces for socialization at play during adolescence. The total sample group was made up by: three Spanish sub-groups, four Latin American sub-groups and one Irish sub-group. The instrument used for exploring perceived values was the Val.Tv 0.2, which is an adaptation of Schwartz’s scale. The data were collected both by means of an on-line platform and in person. In relation to the results, in general, the values most commonly perceived by adolescents are self-management and benevolence. As regards contextual differences, although significant differences were observed in all values, in no case were they particularly notable. The only exceptions were hedonism and achievement, for which no significant differences were found at all between the different contexts. The most relevant differences were found in the values of conformity, tradition, benevolence and universalism. From an educational perspective, we can conclude that the measurement instrument used may constitute an adequate tool for decoding the values perceived by adolescents in their favorite television characters.
dc.language	Spanish
dc.language	English
dc.publisher	Grupo Comunicar Ediciones
dc.relation	http://dx.doi.org/10.3916/C37-2011-03-03
dc.relation	https://doaj.org/toc/1134-3478
dc.relation	https://doaj.org/toc/1988-3293
dc.rights	CC BY-NC-SA
dc.source	Comunicar, Vol XIX, Iss 37, Pp 117-124 (2011)
dc.subject	Adolescencia
dc.subject	Estudio transcultural
dc.subject	Personaje favorito
dc.subject	Televisión
dc.subject	Valores percibidos
dc.subject	Socialización
dc.subject	Medición
dc.subject	Adolescence
dc.subject	Cross-cultural study
dc.subject	Favorite character
dc.subject	Television
dc.subject	Perceived values
dc.subject	Socialization
dc.subject	Measurement
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	DOAJ:Media and communication
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	DOAJ:Media and communication
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.title	Valores percibidos en el medio televisivo por adolescentes en contextos transculturales Values Perceived in Television by Adolescents in Different Cross-cultural Contexts
dc.type	article