Qualitative development of eLearning environments through a learner relationship management methodology

dc.creator	Fattaneh Taghiyareh
dc.creator	Maedeh Mosharraf
dc.date	2013-03-01T00:00:00Z
dc.date.accessioned	2015-07-20T22:07:54Z
dc.date.available	2015-07-20T22:07:54Z
dc.identifier	2073-7904
dc.identifier	https://doaj.org/article/f23d0210c1e84d93b041292238da3548
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/11578
dc.description	Due to paramount importance of knowledge, life-long learning, globalization, and mobility; eLearning as an information technology application has faced rapid growth in recent years. Disseminated war for talent enforces providers of eLearning products to identify technological gaps of learning and provide personalized services for customers of this industry. As we may know, designing customer-centered environments and managing end-user relations are the most effective elements in the market gain, due to the importance of customer satisfaction. The special features of eLearning systems with respect to their centers and users make them appropriate realms for applying a Customer Relationship Management (CRM) methodology. Learner Relationship Management (LRM), which is more specialized than CRM in eLearning context, plays a significant role in improving quality of services, enhancing learners’ satisfaction and retention, keeping them, and recruitment new users. LRM provides an integrated infrastructure for eLearning systems and helps them to analyse learners’ capabilities and find the best match to overcome the turbulent environment and tight competition. Also, by improving the service quality and enhancing teaching and learning flows, LRM offers personalized instructions to learners.
dc.language	English
dc.publisher	Hong Kong Bao Long Accounting & Secretarial Limited
dc.relation	http://www.kmel-journal.org/ojs/index.php/online-publication/article/view/211/171
dc.relation	https://doaj.org/toc/2073-7904
dc.rights	CC BY
dc.source	Knowledge Management & E-Learning : an International Journal, Vol 5, Iss 1, Pp 56-65 (2013)
dc.subject	eLearning environments
dc.subject	Customer relationship management
dc.subject	Learner relationship management
dc.subject	Quality development methodology
dc.subject	Learner satisfaction
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.title	Qualitative development of eLearning environments through a learner relationship management methodology
dc.type	article