Assessoria de Imprensa: a importância do profissional para gerenciar a crise de Hancock

dc.creator	Ivan Carlos de Oliveira
dc.date	2011-07-01T00:00:00Z
dc.date.accessioned	2015-07-20T22:08:16Z
dc.date.available	2015-07-20T22:08:16Z
dc.identifier	2177-5087
dc.identifier	https://doaj.org/article/f05bb3c8c87b4c30ae30323aea608906
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/11869
dc.description	This article aims to show the importance of the work of professional PR activities in building the image of the superhero that appears in the movie "Hancock". Point out the tools and strategies used by the Public Relations in managing a crisis exacerbated by the media. Another important view is to understand how the media influence the construction of the image, during the route followed in the feature film.
dc.language	Portuguese
dc.publisher	Faculdades Integradas Teresa D'Ávila, (Fatea)
dc.relation	http://publicacoes.fatea.br/index.php/eccom/article/view/437/286
dc.relation	https://doaj.org/toc/2177-5087
dc.source	ECCOM, Vol 2, Iss 4, Pp 17-26 (2011)
dc.subject	Media relations
dc.subject	public relations
dc.subject	crisis managemen
dc.subject	Hancock
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.title	Assessoria de Imprensa: a importância do profissional para gerenciar a crise de Hancock
dc.type	article