THE SIGNIFICANCE OF “ADVERTISING LANGUAGE” COURSE FOR THE CROSS-CULTURAL COMPETENCE OF ADDITIONAL EDUCATION PROGRAM STUDENTS “TRANSLATOR IN THE PROFESSIONAL SPHERE”

dc.creator	Gorelova Yuliya Nikolayevna
dc.date	2012-07-01T00:00:00Z
dc.date.accessioned	2015-07-20T22:10:26Z
dc.date.available	2015-07-20T22:10:26Z
dc.identifier	2077-1770
dc.identifier	2218-7405
dc.identifier	https://doaj.org/article/e52b2b91e89c4ab8bf0096e452417be4
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/13623
dc.description	The subject of the research is to analyze the content of the “Advertising language” course from the view point of its cross-cultural opportunities and the ability to form cross-cultural competence of students. The main methods of the research are literature analysis and retrospective analysis of our own experience. The research defines the significance of cross-cultural competence for translators, analyses the components of culture, singles out the cross-cultural function of the advertising copy, describes the structure of the experimental course “Advertising language” and its cross-cultural opportunities together with the technique of teaching advertising copies translation. The results of the research can be applied in teaching advertising, advertising language, translation and in the work of admen.
dc.language	Russian
dc.publisher	Naučno-innovacionnyj Centr
dc.relation	https://doaj.org/toc/2077-1770
dc.relation	https://doaj.org/toc/2218-7405
dc.rights	CC BY-NC-ND
dc.source	Sovremennye Issledovaniâ Socialʹnyh Problem , Iss 7 (2012)
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.title	THE SIGNIFICANCE OF “ADVERTISING LANGUAGE” COURSE FOR THE CROSS-CULTURAL COMPETENCE OF ADDITIONAL EDUCATION PROGRAM STUDENTS “TRANSLATOR IN THE PROFESSIONAL SPHERE”
dc.type	article