EL DESARROLLO DE LA IDENTIDAD CORPORATIVA: FUNCIÓN INHERENTE DE LA GESTIÓN COMUNICACIONAL

dc.creator	Fanny Ramírez de Bermúdez
dc.date	2005-07-01T00:00:00Z
dc.date.accessioned	2015-07-20T22:10:36Z
dc.date.available	2015-07-20T22:10:36Z
dc.identifier	1856-1594
dc.identifier	https://doaj.org/article/e43d351227574af18b753ac93af6138e
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/13760
dc.description	In this work, the function of the communication management is characterized in the development of the corporate Identity. In order to accomplish that, the components of the corporate Identity were established, regarded the double nature of the Identity: (Emission - perception) and the relation was identified among the level of solidity of the corporate identity with the behavior of the communication management. In the first analysis, the variables are explained theoretically established to develop a new offer; second is corroborated in the empirical plane the relation formulated as hypothetical supposition. As result, it was established, besides all three components widely explained by diverse authors: (the symbolism or audio-visual identity, the communication and the behavior), a fourth component: The basic organizational principles. One concludes that the maintenance of the identity is an inherent responsibility of a good communication management. The empirical corroboration demonstrates also, that the organizations that are characterized by a weak identity in some of its four components, they demonstrate weak or void communication management and in consequence they do not possess a solid identification. Definitively the communication, since fourth component has to be managed due to its complex nature, since it is generated from the basic principles and only it makes the emission of the same ones possible. It shows itself by means of the behavior organizational, the symbolism and the messages.
dc.language	Spanish
dc.language	English
dc.publisher	Fundación Unamuno, Venezuela
dc.relation	http://www.revistaorbis.org.ve/1art2.pdf
dc.relation	https://doaj.org/toc/1856-1594
dc.source	Revista Orbis, Vol 1, Iss 1, Pp 13-22 (2005)
dc.subject	Corporate Identity
dc.subject	Communication management
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	DOAJ:Media and communication
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	DOAJ:Media and communication
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.title	EL DESARROLLO DE LA IDENTIDAD CORPORATIVA: FUNCIÓN INHERENTE DE LA GESTIÓN COMUNICACIONAL
dc.type	article