Mídia, imaginário de consumo e educação Mass-media, consumption's imagery and education

dc.creator	PAOLA BASSO MENNA BARRETO GOMES
dc.date	2001-01-01T00:00:00Z
dc.date.accessioned	2015-07-20T22:11:23Z
dc.date.available	2015-07-20T22:11:23Z
dc.identifier	10.1590/S0101-73302001000100011
dc.identifier	0101-7330
dc.identifier	1678-4626
dc.identifier	https://doaj.org/article/e03f4f2876354ccc8b2a15d06545b153
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/14367
dc.description	Através de levantamentos empíricos, este artigo discute os estereótipos visuais propagados na cultura de consumo. Tratarei de alguns tópicos relativos às artes visuais, considerando que a visualidade contemporânea é intensamente marcada pelas imagens infantis veiculadas na mídia e por objetos de consumo. A influência do imaginário estereotipado constrói uma subjetividade homogeneizada, reforçando os discursos hegemônicos que estabelecem desigualdades. Pensando a arte como alternativa para novas formas de presentidade, defendo o desenvolvimento de um olhar crítico sobre estas imagens e aponto algumas estratégias para abordarmos esta questão dentro da sala de aula.<br>Through empirical appreciation, this article discusses the visual stereotypes propagated in consumption culture. Some topics about visual arts will be approached , considering that contemporary visuality is intenselly marked by infantile images disseminated in the media and consumption objects. The influence of steroetyped imagery constructs a homogeneous subjectivity, strengthening the hegemonic discourses that establish unevenesses. Thinking art as an alternative to new forms of being, I argue about the importance of critical eye development against this images and try to indicate some strategies for discussing that matter inside the classroom.
dc.language	Portuguese
dc.language	Spanish
dc.language	English
dc.publisher	Centro de Estudos Educação e Sociedade - Cedes
dc.relation	http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-73302001000100011
dc.relation	https://doaj.org/toc/0101-7330
dc.relation	https://doaj.org/toc/1678-4626
dc.rights	CC BY-NC
dc.source	Educação & Sociedade, Vol 22, Iss 74, Pp 191-207 (2001)
dc.subject	mídia
dc.subject	estereótipos
dc.subject	imagens
dc.subject	educação visual
dc.subject	consumo
dc.subject	media
dc.subject	stereotypes
dc.subject	images
dc.subject	visual education
dc.subject	consumption
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.title	Mídia, imaginário de consumo e educação Mass-media, consumption's imagery and education
dc.type	article