Student Loyalty in Higher Education Institutions

dc.creator	İbrahim Alper KÖSE
dc.date	2012-01-01T00:00:00Z
dc.date.accessioned	2015-07-20T22:12:54Z
dc.date.available	2015-07-20T22:12:54Z
dc.identifier	2146-5959
dc.identifier	2146-5967
dc.identifier	https://doaj.org/article/d8b62d3cd1ab41e9b604c8dd6272b55d
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/15604
dc.description	Factors that are very effective on students' decisions in choosing higher education institutions should be examined in terms of increasing competition and selective probability, and quantitative developments between these institutions. The most important one among these factors is student loyalty. In this study, variables that have effects on student loyalty are tried to be discussed in the frame of conceptual models in order to guide to higher education administrators and academic staffs by expressing advantages of student loyalty with the literature. As a result of literature survey, it is found that the most important factors effective on student loyalty are the image of higher education institution, service quality and student commitment. In the literature, different conceptual models on the student loyalty and its variables have been established. The reason of this variation is that one model developed for an institution can be valid for an institution but not for others and other cultures. Higher education administrators should carefully examine factors effective on student loyalty, note the students' loyalty to their institution periodically and study for increasing students' loyalty to gain new students and prevent dropout behavior from the institution.
dc.language	Turkish
dc.language	English
dc.publisher	Bülent Ecevit University
dc.relation	http://higheredu-sci.org/pdf.php3?id=1567
dc.relation	https://doaj.org/toc/2146-5959
dc.relation	https://doaj.org/toc/2146-5967
dc.source	Yükseköğretim ve Bilim Dergisi, Vol 2, Iss 2, Pp 114-118 (2012)
dc.subject	Student loyalty
dc.subject	University
dc.subject	Higher education
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.title	Student Loyalty in Higher Education Institutions
dc.type	article