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EVOLUTION OF MEDIA CULTURE AS A SYSTEM OF SIGNS AND ITS ROLE IN INDIVIDUAL SOCIALIZATION

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dc.creator Kirillova Natalya Borisovna
dc.date 2013-06-01T00:00:00Z
dc.date.accessioned 2015-07-20T22:15:01Z
dc.date.available 2015-07-20T22:15:01Z
dc.identifier 2226-2156
dc.identifier https://doaj.org/article/cdf8c650a2f54d749fac5c574bb5b26c
dc.identifier.uri http://evidence.thinkportal.org/handle/123456789/17306
dc.description This article explores the theoretical foundations of media culture as a system of signs in the context of its historical evolution. The language of the media as a sum of different sign systems (texts) has evolved from the “object writing” to written language, from reproducing texts (book printing) to electronic media culture – visual, audial, audiovisual. Contemporary media culture reproducing reality with a screen is linked to the aesthetics of the frame. It is precisely in the screening culture that we can witness the process of integration, synthesis of all the previous sign systems that is explained by the fact that the new media are a final outcome of the technical progress.
dc.language Russian
dc.language German
dc.language French
dc.publisher Irkutsk State Linguistic University
dc.relation http://md.islu.ru/sites/md.islu.ru/files/rar/statya_n.b.kirillova.pdf
dc.relation https://doaj.org/toc/2226-2156
dc.source Magister Dixit , Vol 265, Iss 2, Pp 120-128 (2013)
dc.subject media
dc.subject media culture
dc.subject media pedagogy
dc.subject screening culture
dc.subject media text
dc.subject semiotics
dc.subject sign
dc.subject code
dc.subject word
dc.subject frame
dc.subject language of the media.
dc.subject Education (General)
dc.subject L7-991
dc.subject Education
dc.subject L
dc.subject DOAJ:Education
dc.subject DOAJ:Social Sciences
dc.subject Education (General)
dc.subject L7-991
dc.subject Education
dc.subject L
dc.subject DOAJ:Education
dc.subject DOAJ:Social Sciences
dc.subject Education (General)
dc.subject L7-991
dc.subject Education
dc.subject L
dc.subject Education (General)
dc.subject L7-991
dc.subject Education
dc.subject L
dc.subject Education (General)
dc.subject L7-991
dc.subject Education
dc.subject L
dc.title EVOLUTION OF MEDIA CULTURE AS A SYSTEM OF SIGNS AND ITS ROLE IN INDIVIDUAL SOCIALIZATION
dc.type article


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