ENSURING THE COMPETITIVENESS OF UNIVERSITY BY STUDENTS LOYALTY TO ITS EDUCATIONAL SERVICIES

dc.creator	Latkin Aleksandr Pavlovich
dc.creator	Shevchenko Yuliya Aleksandrovna
dc.creator	Yurchenko Natalya Aleksandrovna
dc.date	2012-12-01T00:00:00Z
dc.date.accessioned	2015-07-20T22:15:16Z
dc.date.available	2015-07-20T22:15:16Z
dc.identifier	2077-1770
dc.identifier	2218-7405
dc.identifier	https://doaj.org/article/cc6bbd694c1d4fb2b2f6324e14f10965
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/17516
dc.description	The competitiveness of the university closely linked to the loyalty of its main consumers - students. When students are interested in getting the complex educational services, when they are proud of their university, aware the social responsibility to their alma Mater, ready to creatively participate in its projects, it gives the university an additional advantage in a competitive struggle. The article presents an attempt to study attitudes of students towards the universities in Vladivostok. As the methods of the complex students’ attitudes research were used specially adapted projective technique, a method of Charles Osgood’s semantic differential by, questionnaire using Gutmann shkallogrammy and questionnaire with direct questions to students. The research results can be used by Vladivostok universities to promote their educational services to the market.
dc.language	Russian
dc.publisher	Naučno-innovacionnyj Centr
dc.relation	https://doaj.org/toc/2077-1770
dc.relation	https://doaj.org/toc/2218-7405
dc.rights	CC BY-NC-ND
dc.source	Sovremennye Issledovaniâ Socialʹnyh Problem , Iss 12 (2012)
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.title	ENSURING THE COMPETITIVENESS OF UNIVERSITY BY STUDENTS LOYALTY TO ITS EDUCATIONAL SERVICIES
dc.type	article