THE VALUE CONCEPTUALISATION OF HEALTH IN THE MEDIA GENRE OF PUBLIC-SERVICE ADVERTISING AGAINST DRUGS

dc.creator	Tvanba Tat'jana Anatol'evna
dc.date	2011-06-01T00:00:00Z
dc.date.accessioned	2015-07-20T22:15:42Z
dc.date.available	2015-07-20T22:15:42Z
dc.identifier	2226-2156
dc.identifier	https://doaj.org/article/ca51231d7ec84ff5a517de28e40fa05c
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/17852
dc.description	This paper tackles the problem of contemporary understanding of human health as a value in the media discourse. The realization of the goal involves analyzing the discourse of public-service advertising against drugs, which is mostly critical. The stages of the analysis presuppose the detection of genre dominant values and the determination of the key concept that forms this discourse type.
dc.language	Russian
dc.language	German
dc.language	French
dc.publisher	Irkutsk State Linguistic University
dc.relation	http://md.islu.ru/sites/md.islu.ru/files/rar/statya_tvanba_0.pdf
dc.relation	https://doaj.org/toc/2226-2156
dc.source	Magister Dixit , Vol 255, Iss 2, Pp 204-211 (2011)
dc.subject	Health
dc.subject	value
dc.subject	criticism
dc.subject	position
dc.subject	argumentation.
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.title	THE VALUE CONCEPTUALISATION OF HEALTH IN THE MEDIA GENRE OF PUBLIC-SERVICE ADVERTISING AGAINST DRUGS
dc.type	article