Technological Evaluation Report 42. Contrasting LMS Marketing Approaches

dc.creator	Brian Carriere
dc.creator	Carl Challborn
dc.creator	James Moore
dc.creator	Theodorus Nibourg
dc.date	2005-03-01T00:00:00Z
dc.date.accessioned	2015-07-20T22:16:08Z
dc.date.available	2015-07-20T22:16:08Z
dc.identifier	1492-3831
dc.identifier	https://doaj.org/article/c809afe8d431462380c1d9da84d6f0b1
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/18234
dc.description	The first section of this report examines the CourseCompass learning management system (LMS), made available to educators by the Pearson publishing group as a vehicle for the company’s extensive content library. The product’s features are discussed, and the implications of Pearson’s software/ textbook “bundling” policy for the integrity of course design. The second section of the report reviews Wordcircle, an open source (OS) LMS provided as a free hosted service or as source code downloadable for installation on the user’s own server. The contrasting marketing approaches of these two products are discussed in the light of the increasing move by distance educators from proprietary to open source LMS products. As in previous reports in the series, the reviews are based on the six evaluation criteria of the American Society for Training and Development (ASTD): cost, complexity, control, clarity, common technical framework, and features.
dc.language	English
dc.publisher	Athabasca University
dc.relation	http://www.irrodl.org/index.php/irrodl/article/view/214/297
dc.relation	https://doaj.org/toc/1492-3831
dc.rights	CC BY
dc.source	International Review of Research in Open and Distance Learning, Vol 6, Iss 1 (2005)
dc.subject	learning management systems
dc.subject	marketing
dc.subject	evaluation
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.title	Technological Evaluation Report 42. Contrasting LMS Marketing Approaches
dc.type	article