dc.creator |
Márcia Valéria Alves Gomes |
|
dc.creator |
Rosana Utida Papassoni Salvador |
|
dc.creator |
Adenil Alfeu Domingos |
|
dc.date |
2010-07-01T00:00:00Z |
|
dc.date.accessioned |
2015-07-20T22:16:20Z |
|
dc.date.available |
2015-07-20T22:16:20Z |
|
dc.identifier |
2177-5087 |
|
dc.identifier |
https://doaj.org/article/c6ed1b24b141423fbf107ff088895ccc |
|
dc.identifier.uri |
http://evidence.thinkportal.org/handle/123456789/18398 |
|
dc.description |
This article aims to apply the concept of storytelling, defined by author Christian Salmon as a kind of narrative format that seeks thoughts and will power and profit of the person uses. Relate this concept to the advertising company Natura, is used as a corpus analysis of three advertisements of the company, which were conveyed in different media means. Our objective was to demonstrate the existence of storytelling in all ads analyzed. |
|
dc.language |
Portuguese |
|
dc.publisher |
Faculdades Integradas Teresa D'Ávila, (Fatea) |
|
dc.relation |
http://publicacoes.fatea.br/index.php/eccom/article/view/405/261 |
|
dc.relation |
https://doaj.org/toc/2177-5087 |
|
dc.source |
ECCOM, Vol 1, Iss 2, Pp 32-45 (2010) |
|
dc.subject |
Storytelling |
|
dc.subject |
Advertising |
|
dc.subject |
Media discourse |
|
dc.subject |
Education (General) |
|
dc.subject |
L7-991 |
|
dc.subject |
Education |
|
dc.subject |
L |
|
dc.subject |
DOAJ:Education |
|
dc.subject |
DOAJ:Social Sciences |
|
dc.subject |
Education (General) |
|
dc.subject |
L7-991 |
|
dc.subject |
Education |
|
dc.subject |
L |
|
dc.subject |
DOAJ:Education |
|
dc.subject |
DOAJ:Social Sciences |
|
dc.subject |
Education (General) |
|
dc.subject |
L7-991 |
|
dc.subject |
Education |
|
dc.subject |
L |
|
dc.subject |
Education (General) |
|
dc.subject |
L7-991 |
|
dc.subject |
Education |
|
dc.subject |
L |
|
dc.subject |
Education (General) |
|
dc.subject |
L7-991 |
|
dc.subject |
Education |
|
dc.subject |
L |
|
dc.title |
Natura: storytelling persuasivo na propaganda de cosméticos |
|
dc.type |
article |
|