Natura: storytelling persuasivo na propaganda de cosméticos

dc.creator	Márcia Valéria Alves Gomes
dc.creator	Rosana Utida Papassoni Salvador
dc.creator	Adenil Alfeu Domingos
dc.date	2010-07-01T00:00:00Z
dc.date.accessioned	2015-07-20T22:16:20Z
dc.date.available	2015-07-20T22:16:20Z
dc.identifier	2177-5087
dc.identifier	https://doaj.org/article/c6ed1b24b141423fbf107ff088895ccc
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/18398
dc.description	This article aims to apply the concept of storytelling, defined by author Christian Salmon as a kind of narrative format that seeks thoughts and will power and profit of the person uses. Relate this concept to the advertising company Natura, is used as a corpus analysis of three advertisements of the company, which were conveyed in different media means. Our objective was to demonstrate the existence of storytelling in all ads analyzed.
dc.language	Portuguese
dc.publisher	Faculdades Integradas Teresa D'Ávila, (Fatea)
dc.relation	http://publicacoes.fatea.br/index.php/eccom/article/view/405/261
dc.relation	https://doaj.org/toc/2177-5087
dc.source	ECCOM, Vol 1, Iss 2, Pp 32-45 (2010)
dc.subject	Storytelling
dc.subject	Advertising
dc.subject	Media discourse
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.title	Natura: storytelling persuasivo na propaganda de cosméticos
dc.type	article