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INSTITUALISATION PROCESSES OF PR SPHERE: UKRAINIAN REALITIES AND PROSPECTS

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dc.creator Berezenko Vita Vitalyevna
dc.date 2012-12-01T00:00:00Z
dc.date.accessioned 2015-07-20T22:16:51Z
dc.date.available 2015-07-20T22:16:51Z
dc.identifier 2077-1770
dc.identifier 2218-7405
dc.identifier https://doaj.org/article/c503a6b0d5514a23b5deef472049ef52
dc.identifier.uri http://evidence.thinkportal.org/handle/123456789/18700
dc.description The article defines institualisation of public relations sphere in the context of development of democratic tendencies in Ukrainian society with the purpose to highlight the characteristics of this process. The author analyses social institute of PR (public relations) as a separate public unit in Ukraine having its own logic of growth and supposes characteristics of this process. Social institute of public relations in Ukraine is represented as a social system which is historically stipulated with the aim to cover fundamental needs of the society to support efficient system of public communication-informative flows. The article points out that objective onward development of processes of institualisation of public relations in Ukraine allows to characterize the current stage as ‘formation’. This reflects simultaneously efficiency, inconsistency and incompleteness of its social dynamics. The fundamental background for institualisation of PR in Ukraine is increasing of trustworthiness to PR social structures.
dc.language Russian
dc.publisher Naučno-innovacionnyj Centr
dc.relation https://doaj.org/toc/2077-1770
dc.relation https://doaj.org/toc/2218-7405
dc.rights CC BY-NC-ND
dc.source Sovremennye Issledovaniâ Socialʹnyh Problem , Iss 12 (2012)
dc.subject Education (General)
dc.subject L7-991
dc.subject Education
dc.subject L
dc.subject DOAJ:Education
dc.subject DOAJ:Social Sciences
dc.subject Education (General)
dc.subject L7-991
dc.subject Education
dc.subject L
dc.subject DOAJ:Education
dc.subject DOAJ:Social Sciences
dc.subject Education (General)
dc.subject L7-991
dc.subject Education
dc.subject L
dc.subject Education (General)
dc.subject L7-991
dc.subject Education
dc.subject L
dc.subject Education (General)
dc.subject L7-991
dc.subject Education
dc.subject L
dc.title INSTITUALISATION PROCESSES OF PR SPHERE: UKRAINIAN REALITIES AND PROSPECTS
dc.type article


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