Educación en valores a través de la publicidad de televisión Values education through television advertising

dc.creator	Marta Mª Moro Rodríguez
dc.date	2007-03-01T00:00:00Z
dc.date.accessioned	2015-07-20T22:17:03Z
dc.date.available	2015-07-20T22:17:03Z
dc.identifier	1134-3478
dc.identifier	1988-3293
dc.identifier	https://doaj.org/article/c42e1aeca68e497cb32bf5ea82ef3b58
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/18838
dc.description	La publicidad transmite valores a veces contrarios a los deseables socialmente y a los perseguidos por el currículo. El poder de atracción de los anuncios de televisión es tan fuerte que se hace necesario contrarrestarlo en las aulas. En este trabajo se narra el proceso de creación de un material educativo para facilitar la educación en valores en las sesiones de tutoría o como tema transversal. Se puso a prueba su efectividad mediante un diseño test-retest con grupo control y experimental. Advertising sometimes transmits opposite values to the socially and educationally desirable ones. The attraction power of the television advertisements is so strong that it has become necessary to balance it in the classroom. This paper shows the creation process of pedagogical material in order to make values education in tutorial sessions or in other subjects easier. It has been assessed with a test-retest model in control and experimental groups.
dc.language	Spanish
dc.language	English
dc.publisher	Grupo Comunicar Ediciones
dc.relation	http://www.revistacomunicar.com/numeros_anteriores/archivospdf/28/28-22-moro.pdf
dc.relation	https://doaj.org/toc/1134-3478
dc.relation	https://doaj.org/toc/1988-3293
dc.rights	CC BY-NC-SA
dc.source	Comunicar, Vol XV, Iss 28, Pp 183-190 (2007)
dc.subject	Educación en valores
dc.subject	Anuncios de televisión
dc.subject	Material educativo
dc.subject	Diseño test-retest
dc.subject	Values education
dc.subject	Television advertisements
dc.subject	Educative material
dc.subject	Test-retest model
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	DOAJ:Media and communication
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	DOAJ:Media and communication
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.title	Educación en valores a través de la publicidad de televisión Values education through television advertising
dc.type	article