| dc.creator |
Luis Fernando Cerri |
|
| dc.date |
2005-12-01T00:00:00Z |
|
| dc.date.accessioned |
2015-07-20T22:18:11Z |
|
| dc.date.available |
2015-07-20T22:18:11Z |
|
| dc.identifier |
10.1590/S0101-32622005000300005 |
|
| dc.identifier |
0101-3262 |
|
| dc.identifier |
1678-7110 |
|
| dc.identifier |
https://doaj.org/article/c10c0a72620242ac9ddeec429e919f7a |
|
| dc.identifier.uri |
http://evidence.thinkportal.org/handle/123456789/19321 |
|
| dc.description |
Discute-se o significado da publicidade na sociedade contemporânea e seu relacionamento com a constituição da consciência histórica da população, por meio da aprendizagem histórica. Argumenta-se também que a publicidade é um documento precioso para a pesquisa e o ensino da história. O exemplo proposto é a publicidade com tema histórico (Independência do Brasil) no período do "milagre econômico brasileiro" (1969-1973)<br>This paper discusses the meaning of advertisement in the contemporary society and its relationship to the historical awareness of the people, through history learning. It also argues that advertisements are a precious document for History research and teaching. An illustration of this is an advertisement recurring to a historical theme (the Independence of Brazil) during the "Brazilian Economical Miracle" (1969-1973) |
|
| dc.language |
Spanish |
|
| dc.language |
Portuguese |
|
| dc.language |
English |
|
| dc.publisher |
Centro de Estudos Educação e Sociedade |
|
| dc.relation |
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-32622005000300005 |
|
| dc.relation |
https://doaj.org/toc/0101-3262 |
|
| dc.relation |
https://doaj.org/toc/1678-7110 |
|
| dc.rights |
CC BY-NC |
|
| dc.source |
Cadernos Cedes, Vol 25, Iss 67, Pp 319-331 (2005) |
|
| dc.subject |
Publicidade |
|
| dc.subject |
Consciência histórica |
|
| dc.subject |
Aprendizagem histórica |
|
| dc.subject |
Comemorações da Independência do Brasil |
|
| dc.subject |
Advertisement |
|
| dc.subject |
Historical awareness |
|
| dc.subject |
History learning |
|
| dc.subject |
Commemorations of the independence of Brazil |
|
| dc.subject |
Education (General) |
|
| dc.subject |
L7-991 |
|
| dc.subject |
Education |
|
| dc.subject |
L |
|
| dc.subject |
DOAJ:Education |
|
| dc.subject |
DOAJ:Social Sciences |
|
| dc.subject |
Sociology (General) |
|
| dc.subject |
HM401-1281 |
|
| dc.subject |
Social Sciences |
|
| dc.subject |
H |
|
| dc.subject |
DOAJ:Sociology |
|
| dc.subject |
DOAJ:Social Sciences |
|
| dc.subject |
Education (General) |
|
| dc.subject |
L7-991 |
|
| dc.subject |
Education |
|
| dc.subject |
L |
|
| dc.subject |
DOAJ:Education |
|
| dc.subject |
DOAJ:Social Sciences |
|
| dc.subject |
Sociology (General) |
|
| dc.subject |
HM401-1281 |
|
| dc.subject |
Social Sciences |
|
| dc.subject |
H |
|
| dc.subject |
DOAJ:Sociology |
|
| dc.subject |
DOAJ:Social Sciences |
|
| dc.subject |
Education (General) |
|
| dc.subject |
L7-991 |
|
| dc.subject |
Education |
|
| dc.subject |
L |
|
| dc.subject |
Sociology (General) |
|
| dc.subject |
HM401-1281 |
|
| dc.subject |
Social Sciences |
|
| dc.subject |
H |
|
| dc.subject |
Education (General) |
|
| dc.subject |
L7-991 |
|
| dc.subject |
Education |
|
| dc.subject |
L |
|
| dc.subject |
Sociology (General) |
|
| dc.subject |
HM401-1281 |
|
| dc.subject |
Social Sciences |
|
| dc.subject |
H |
|
| dc.subject |
Education (General) |
|
| dc.subject |
L7-991 |
|
| dc.subject |
Education |
|
| dc.subject |
L |
|
| dc.subject |
Sociology (General) |
|
| dc.subject |
HM401-1281 |
|
| dc.subject |
Social Sciences |
|
| dc.subject |
H |
|
| dc.title |
A política, a propaganda e o ensino da história Politics, advertisement and history teaching |
|
| dc.type |
article |
|