Los anuncios de juguetes en la campaña de Navidad Content analysis about toy’s advertisment during Christmas campaign

dc.creator	Marina Ferrer López
dc.date	2007-10-01T00:00:00Z
dc.date.accessioned	2015-07-20T22:25:33Z
dc.date.available	2015-07-20T22:25:33Z
dc.identifier	1134-3478
dc.identifier	1988-3293
dc.identifier	https://doaj.org/article/b33b24f451264196aa776cfcf9fb9982
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/21445
dc.description	En nuestros días, la publicidad se ha convertido en una herramienta de gran influencia en los gustos y preferencias de los niños. El presente estudio intenta analizar las características de los anuncios de juguetes en un periodo en el que se emiten masivamente como es la campaña de navidad. Los datos obtenidos revelan que la ambigüedad de la ley que regula este tipo de publicidad hace que se siga dando fuertes estereotipos femeninos y masculinos o discursos que permiten crear una imagen del producto mitificada e irreal. Nowadays, advertising is a tool with great influence on children’s tastes and preferences. This study tries to analyze the characteristics of advertisements of toys during the Christmas campaign, when there is a saturation of this type of advertisements. Our results show that the ambiguity of the law that regulates this type of publicity still allows strong male and female stereotypes, and a discourse that creates an unreal image of the product.
dc.language	Spanish
dc.language	English
dc.publisher	Grupo Comunicar Ediciones
dc.relation	http://www.revistacomunicar.com/numeros_anteriores/archivospdf/29/29-22-investigaciones-ferrer.pdf
dc.relation	https://doaj.org/toc/1134-3478
dc.relation	https://doaj.org/toc/1988-3293
dc.rights	CC BY-NC-SA
dc.source	Comunicar, Vol XVI, Iss 29, Pp 135-142 (2007)
dc.subject	Publicidad
dc.subject	Infancia
dc.subject	Juguetes
dc.subject	Regulación
dc.subject	Violencia
dc.subject	Estereotipos
dc.subject	Advertising
dc.subject	Childhood
dc.subject	Toys
dc.subject	Regulation
dc.subject	Violence
dc.subject	Stereotypes
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	DOAJ:Media and communication
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	DOAJ:Media and communication
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.title	Los anuncios de juguetes en la campaña de Navidad Content analysis about toy’s advertisment during Christmas campaign
dc.type	article