| dc.creator |
Kochetova Larisa Anatolyevna |
|
| dc.date |
2012-03-01T00:00:00Z |
|
| dc.date.accessioned |
2015-07-20T22:27:54Z |
|
| dc.date.available |
2015-07-20T22:27:54Z |
|
| dc.identifier |
2077-1770 |
|
| dc.identifier |
2218-7405 |
|
| dc.identifier |
https://doaj.org/article/b066e96fa599408485e2242d1bb4cf09 |
|
| dc.identifier.uri |
http://evidence.thinkportal.org/handle/123456789/21891 |
|
| dc.description |
The aim of the paper is to reveal dynamics of the self-representation strategy in English advertising discourse of late XVIII up to the present time. Introspective, semantic, quantitative, diachronic and discourse analysis methods are employed. A set of communicative tactics and moves specific for different stages of advertising discourse are revealed. The data obtained for different time periods is compared to reveal changes in the functional status in this type of strategy and language means employed. Causes of change in discursive practices of society are discussed. The results can be applied in optimizing advertising influence. |
|
| dc.language |
Russian |
|
| dc.publisher |
Naučno-innovacionnyj Centr |
|
| dc.relation |
https://doaj.org/toc/2077-1770 |
|
| dc.relation |
https://doaj.org/toc/2218-7405 |
|
| dc.rights |
CC BY-NC-ND |
|
| dc.source |
Sovremennye Issledovaniâ Socialʹnyh Problem , Iss 3 (2012) |
|
| dc.subject |
Education (General) |
|
| dc.subject |
L7-991 |
|
| dc.subject |
Education |
|
| dc.subject |
L |
|
| dc.subject |
DOAJ:Education |
|
| dc.subject |
DOAJ:Social Sciences |
|
| dc.subject |
Education (General) |
|
| dc.subject |
L7-991 |
|
| dc.subject |
Education |
|
| dc.subject |
L |
|
| dc.subject |
DOAJ:Education |
|
| dc.subject |
DOAJ:Social Sciences |
|
| dc.subject |
Education (General) |
|
| dc.subject |
L7-991 |
|
| dc.subject |
Education |
|
| dc.subject |
L |
|
| dc.subject |
Education (General) |
|
| dc.subject |
L7-991 |
|
| dc.subject |
Education |
|
| dc.subject |
L |
|
| dc.subject |
Education (General) |
|
| dc.subject |
L7-991 |
|
| dc.subject |
Education |
|
| dc.subject |
L |
|
| dc.title |
DYNAMICS OF THE SELF-REPRESENTATION STRATEGY IN ADVERTISING DISCOURSE |
|
| dc.type |
article |
|