Resignificar la educación televisiva: desde la escuela a la vida cotidiana A New Meaning of Educational Television: from School to Audience’s Everyday Life

dc.creator	Valerio Fuenzalida Fernández
dc.date	2011-03-01T00:00:00Z
dc.date.accessioned	2015-07-20T22:29:02Z
dc.date.available	2015-07-20T22:29:02Z
dc.identifier	10.3916/C36-2011-02-01
dc.identifier	1134-3478
dc.identifier	1988-3293
dc.identifier	https://doaj.org/article/af27167002f846c19e0e3967b05f4ccb
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/22089
dc.description	A través del análisis de la recepción de diversos géneros televisivos latinoamericanos, surgen dimensiones de una conceptualización de lo educativo –desde el punto de vista de los sujetos instalados en sus prácticas sociales cotidianas– más vinculada a lo afectivo que a lo cognitivo, conocimiento generado por la escuela formal. En este sentido, la programación televisiva es «re-significada» como educativa a partir de las necesidades de las audiencias, situadas en ambientes hogareños particulares. Los estudios de recepción muestran la calificación recurrente como «programa educativo» hacia espacios que, según la denominación académico-profesional, son periodísticos, magazines de entretenimiento y ficcionales. Esto plantea una oportunidad para las organizaciones y profesionales de la televisión, en términos de contribuir a mejorar la calidad de vida de las personas y, especialmente, de los niños y adolescentes. En el contexto latinoamericano, los retos de la televisión pública se sitúan en desplazar el eje desde lo propagandístico/ coyuntural hacia procesos comunicacionales audiovisuales que den cuenta de las necesidades verbalizadas en diversas investigaciones en la región, especialmente para los grupos sociales que viven en condiciones de vida carenciadas, no solo en lo económico, sino también en ambientes marcados por la inseguridad y la exclusión étnica.<br>When analyzing the reception of different Latin American television genres, it can be seen how education is conceptualized –from the point of view of subjects inserted in their daily social practices– as more greatly linked to affectivity than to cognition, thus distinguishing it from knowledge generated through formal schooling. In this sense, television programming has come to be redefined as educational, based on the audiences’ needs in each of their different home environments. Reception studies show that various programs are frequently classified as «educational programs », including news/journalistic programs, entertainment and fictional shows. This presents an opportunity for organizations and professionals of television to contribute to the improvement in the quality of life of their audience members, especially children and adolescents. With regards to the specific challenges that Latin American public television face, it is necessary to shift the axis from propaganda/situational to audiovisual programs that take into account the verbalized needs of various research projects in the region, especially for social groups that suffer not only financial disadvantages, but also those dealing with insecurity and ethnic exclusion.
dc.language	Spanish
dc.language	English
dc.publisher	Grupo Comunicar Ediciones
dc.relation	http://dx.doi.org/10.3916/C36-2011-02-01
dc.relation	https://doaj.org/toc/1134-3478
dc.relation	https://doaj.org/toc/1988-3293
dc.rights	CC BY-NC-SA
dc.source	Comunicar, Vol XVIII, Iss 36, Pp 15-24 (2011)
dc.subject	TV
dc.subject	Recepción
dc.subject	Resignificación
dc.subject	Telenovela
dc.subject	TV infantil
dc.subject	Género televisivo
dc.subject	Audiencia
dc.subject	Exclusión social
dc.subject	Broadcasting TV
dc.subject	Reception process
dc.subject	Meaning from the audience
dc.subject	Telenovela
dc.subject	Children’s TV
dc.subject	Audience
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	DOAJ:Media and communication
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	DOAJ:Media and communication
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Communication. Mass media
dc.subject	P87-96
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.title	Resignificar la educación televisiva: desde la escuela a la vida cotidiana A New Meaning of Educational Television: from School to Audience’s Everyday Life
dc.type	article