AN INSIGHT INTO STAKEHOLDER-LED CSR COMMUNICATION

dc.creator	Olesia Mihai
dc.creator	Elena Ciortescu
dc.date	2012-08-01T00:00:00Z
dc.date.accessioned	2015-07-20T22:30:24Z
dc.date.available	2015-07-20T22:30:24Z
dc.identifier	1583-2236
dc.identifier	https://doaj.org/article/ade978a2694c41159d2696d2b21f2ef1
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/22286
dc.description	Although companies have always been engaged in communicating strategically with the main stakeholders, recent developments have shown that the corporate communication function has been redefined as a complex activity of communicating with both internal and external stakeholders. The authors use stakeholder theory to provide insight into CSR on-line communication by analyzing the content available to the general public of three major Romanian companies. The analysis shows that Romanian companies have adopted mainly the engagement rhetoric, one of the explanations being the fact that many domestic stakeholders still fail to understand the key role of CSR in developing corporate identity and reputation via on-line communication.
dc.language	French
dc.language	English
dc.language	Russian
dc.language	German
dc.publisher	University of Pitesti
dc.relation	http://www.upit.ro/index.php?i=2263
dc.relation	https://doaj.org/toc/1583-2236
dc.source	Studii si Cercetari Filologice. Seria Limbi Straine Aplicate, Vol 11, Iss 2012, Pp 177-182 (2012)
dc.subject	CSR
dc.subject	corporate communication
dc.subject	engagement rhetoric
dc.subject	Romania
dc.subject	Language and Literature
dc.subject	P
dc.subject	DOAJ:Languages and Literatures
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	DOAJ:Linguistics
dc.subject	DOAJ:Languages and Literatures
dc.subject	Language and Literature
dc.subject	P
dc.subject	DOAJ:Languages and Literatures
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	DOAJ:Linguistics
dc.subject	DOAJ:Languages and Literatures
dc.subject	Language and Literature
dc.subject	P
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	Language and Literature
dc.subject	P
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.subject	Language and Literature
dc.subject	P
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	Philology. Linguistics
dc.subject	P1-1091
dc.subject	Language and Literature
dc.subject	P
dc.title	AN INSIGHT INTO STAKEHOLDER-LED CSR COMMUNICATION
dc.type	article