The Effects of Service Quality Towards Consumer Responses Through Private University Image in East Java

dc.creator	Hotman Petrick Panjaitan
dc.date	2013-03-01T00:00:00Z
dc.date.accessioned	2015-08-12T11:18:20Z
dc.date.available	2015-08-12T11:18:20Z
dc.identifier	10.11591/ijere.v2i2.1714
dc.identifier	2252-8822
dc.identifier	https://doaj.org/article/9ca4ee07737245f2a815eea72965fb57
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/26841
dc.description	<p><strong>ABSTRACT</strong></p> <p> </p> <p>Private universities should realize the appropriate quality requirements demanded by consumers. Where quality is the issue in a consistent and efficient way to deliver what is desired and expected by consumers. Consumer response is reflected in the prospective student's decision to choose private Universities that provide the best quality service in the academic field.</p> <p>The result of tested model from this research, was able to explained the relation between service quality on consumer responses through private University’s image in east java.</p> With using proporsional random sampling, analysis structural equation model (SEM), and the help from Amos software, on 200 private University student samples, showed that service quality affects towards private University image’s. Private University image’s affects towards consumer response. Meanwhile service quality indirect effects towards consumer responses through private University image’s.
dc.language	English
dc.publisher	Institute of Advanced Engineering and Science
dc.relation	http://www.iaesjournal.com/online/index.php/IJERE/article/view/1714
dc.relation	https://doaj.org/toc/2252-8822
dc.rights	CC BY-NC
dc.source	International Journal of Evaluation and Research in Education, Vol 2, Iss 2 (2013)
dc.subject	Service Quality, University image’s, Consumer responses
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.title	The Effects of Service Quality Towards Consumer Responses Through Private University Image in East Java
dc.type	article