Analysis of an application degree of marketing in organization and management activity of youth sports schools

dc.creator	Sereda N.V.
dc.date	2013-04-01T00:00:00Z
dc.date.accessioned	2015-08-12T11:18:47Z
dc.date.available	2015-08-12T11:18:47Z
dc.identifier	10.6084/m9.figshare.691023
dc.identifier	1818-9172
dc.identifier	1818-9210
dc.identifier	https://doaj.org/article/9ae2d626d3d24f8f90c7ef94f199e538
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/27129
dc.description	Disclosed aspects of the marketing approach in the activities of youth sports schools. The degree of use of marketing in the organization and management of youth sports schools. Identified constraints and the possible consequences of the use of marketing in youth sports schools. The study involved 127 employees with 15 youth sports schools. The respondents were the director and deputy instructor methodists that senior coaches offices youth sports schools. It is certain that in their professional activities only 36.0% of workers in youth sports schools use marketing is the marketing research, 73.2% of respondents believe that the use of marketing to promote the image of youth sports schools. The absence of a marketing specialist in the management bodies of physical education and sport is one of the main problems for the efficient functioning of the market of sports schools sports and sports services.
dc.language	Ukrainian
dc.language	Russian
dc.language	Polish
dc.language	English
dc.publisher	Kharkov Regional Branch of the National Olympic Committee of Ukraine
dc.relation	http://www.sportpedagogy.org.ua/html/journal/2013-04/pdf-en/13snvyss.pdf
dc.relation	https://doaj.org/toc/1818-9172
dc.relation	https://doaj.org/toc/1818-9210
dc.rights	CC BY-NC-ND
dc.source	Pedagogics, Psychology, Medical-Biological Problems of Physical Training and Sports, Vol 4, Pp 60-64 (2013)
dc.subject	marketing
dc.subject	market
dc.subject	school sports
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Sports
dc.subject	GV557-1198.995
dc.subject	Recreation. Leisure
dc.subject	GV1-1860
dc.subject	Geography. Anthropology. Recreation
dc.subject	G
dc.subject	DOAJ:Sports Science
dc.subject	DOAJ:Social Sciences
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Sports
dc.subject	GV557-1198.995
dc.subject	Recreation. Leisure
dc.subject	GV1-1860
dc.subject	Geography. Anthropology. Recreation
dc.subject	G
dc.subject	DOAJ:Sports Science
dc.subject	DOAJ:Social Sciences
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	Sports
dc.subject	GV557-1198.995
dc.subject	Recreation. Leisure
dc.subject	GV1-1860
dc.subject	Geography. Anthropology. Recreation
dc.subject	G
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	Sports
dc.subject	GV557-1198.995
dc.subject	Recreation. Leisure
dc.subject	GV1-1860
dc.subject	Geography. Anthropology. Recreation
dc.subject	G
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	Sports
dc.subject	GV557-1198.995
dc.subject	Recreation. Leisure
dc.subject	GV1-1860
dc.subject	Geography. Anthropology. Recreation
dc.subject	G
dc.title	Analysis of an application degree of marketing in organization and management activity of youth sports schools
dc.type	article