| dc.creator |
Shigina Natalya Sergeevna |
|
| dc.date |
2012-02-01T00:00:00Z |
|
| dc.date.accessioned |
2015-08-12T11:21:10Z |
|
| dc.date.available |
2015-08-12T11:21:10Z |
|
| dc.identifier |
2077-1770 |
|
| dc.identifier |
2218-7405 |
|
| dc.identifier |
https://doaj.org/article/9099de5f8fae4076b6ae89beb631eaa3 |
|
| dc.identifier.uri |
http://evidence.thinkportal.org/handle/123456789/28759 |
|
| dc.description |
Purpose - determine the place and role of brand intangible assets. Methodology - investigations are analytical in nature. Results - the analysis of influence of the brand on a reputation for enterprise approaches to the evaluation of the brand as an asset, specify the value of the brand should be reflected in the balance sheet. Practical implications - these studies can be useful for any enterprise. |
|
| dc.language |
Russian |
|
| dc.publisher |
Naučno-innovacionnyj Centr |
|
| dc.relation |
https://doaj.org/toc/2077-1770 |
|
| dc.relation |
https://doaj.org/toc/2218-7405 |
|
| dc.rights |
CC BY-NC-ND |
|
| dc.source |
Sovremennye Issledovaniâ Socialʹnyh Problem , Iss 2 (2012) |
|
| dc.subject |
Education (General) |
|
| dc.subject |
L7-991 |
|
| dc.subject |
Education |
|
| dc.subject |
L |
|
| dc.subject |
DOAJ:Education |
|
| dc.subject |
DOAJ:Social Sciences |
|
| dc.subject |
Education (General) |
|
| dc.subject |
L7-991 |
|
| dc.subject |
Education |
|
| dc.subject |
L |
|
| dc.subject |
DOAJ:Education |
|
| dc.subject |
DOAJ:Social Sciences |
|
| dc.subject |
Education (General) |
|
| dc.subject |
L7-991 |
|
| dc.subject |
Education |
|
| dc.subject |
L |
|
| dc.subject |
Education (General) |
|
| dc.subject |
L7-991 |
|
| dc.subject |
Education |
|
| dc.subject |
L |
|
| dc.subject |
Education (General) |
|
| dc.subject |
L7-991 |
|
| dc.subject |
Education |
|
| dc.subject |
L |
|
| dc.title |
BRAND AS AN INTANGIBLE ASSET |
|
| dc.type |
article |
|