THE EFFECTIVENESS OF ONLINE AND OFF LINE WORD OF MOUTH MESSAGES ON TRADITIONAL COURSE CHOICE AT TERTIARY LEVEL

dc.creator	N. Serdar SEVER
dc.date	2009-01-01T00:00:00Z
dc.date.accessioned	2015-08-12T11:24:51Z
dc.date.available	2015-08-12T11:24:51Z
dc.identifier	1302-6488
dc.identifier	https://doaj.org/article/88a01435ad334ccca4cdd4bf197211c7
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/30016
dc.description	This study aims to explain how bachelor of communications students who are enrolled to various courses at Anadolu University value word-of-mouth messages in making a course decision. Use of WOM as a marketing tool in tertiary teaching is not a common practice. As elective course numbers increase, students look for alternative avenues and types of information to be sure of making the best possible course selection. The findings of this study indicate that instructors’ previous experiences are not as important as their in-class performances. Another interesting finding of the study is although participants are prone to use internet resources as sources of information; they value the use of computer-mediated and enhanced technologies in teaching. Perhaps the most peculiar finding of the study is senior students are perceived as the most common source of information, and their experiences often seen as a point of reference in choosing a course.
dc.language	English
dc.publisher	Anadolu University, Eskisehir
dc.relation	http://tojde.anadolu.edu.tr/tojde33/pdf/article_12.pdf
dc.relation	https://doaj.org/toc/1302-6488
dc.source	The Turkish Online Journal of Distance Education, Vol 10, Iss 1, Pp 210-222 (2009)
dc.subject	Education
dc.subject	word of mouth
dc.subject	marketing
dc.subject	communication.
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.title	THE EFFECTIVENESS OF ONLINE AND OFF LINE WORD OF MOUTH MESSAGES ON TRADITIONAL COURSE CHOICE AT TERTIARY LEVEL
dc.type	article