Relevância da estratégia de coopetição para as IES: o posicionamento do Centro Universitário Católico de Santa Catarina

dc.creator	Jorge Gaio
dc.creator	Luiz Carlos Duclós
dc.creator	Hélio Gilberto Amaral
dc.date	2012-08-01T00:00:00Z
dc.date.accessioned	2015-08-12T11:30:37Z
dc.date.available	2015-08-12T11:30:37Z
dc.identifier	http://dx.doi.org/10.5007/1983-4535.2012v5n2p36
dc.identifier	1983-4535
dc.identifier	https://doaj.org/article/823fbe9787ed4843ad103a66d9d81e0a
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/30991
dc.description	The competition from consolidators in the educational market has intensified in the national and regional markets, such as Santa Catarina State, pressing the small and medium size IES to establish strategies of competition, cooperation and coopetition. The purpose of this position paper is to present the structured strategies for service excellence (KANO, 1984) and strategies coopetition (BRANDENBURGER and NALEBUFF, 1996; DAGNINO; PADULA, 2002) used by Centro Universitário Católico de Santa Catarina, established in Joinville since 2009. The literature review covered the main strategies of competition, cooperation, coopetition and the Kano (1984) matrix. It was presented the most relevant strategies under the Kano (1984) model and the coopetition strategies used by Centro Universitário Católico de Santa Catarina. The results of this research indicate the coopetition strategic position between the actors involved in higher education in the region, despite having a different set of strategies in its entrance position.
dc.language	Portuguese
dc.language	Spanish
dc.publisher	Federal University of Santa Catarina
dc.relation	http://periodicos.ufsc.br/index.php/gual/article/view/1983-4535.2012v5n2p36/22568
dc.relation	https://doaj.org/toc/1983-4535
dc.rights	CC BY-NC-SA
dc.source	Revista Gestão Universitária na América Latina : Revista GUAL, Vol 5, Iss 2, Pp 36-57 (2012)
dc.subject	Strategic position
dc.subject	Kano’s matrix
dc.subject	Coopetition
dc.subject	IES
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.subject	Special aspects of education
dc.subject	LC8-6691
dc.subject	Education
dc.subject	L
dc.title	Relevância da estratégia de coopetição para as IES: o posicionamento do Centro Universitário Católico de Santa Catarina
dc.type	article