RATIONALITY AND CONSUMER DECISION MAKING: THEORY AND REALITY

dc.creator	Ryzhkova Marina Vjacheslavovna
dc.date	2012-09-01T00:00:00Z
dc.date.accessioned	2015-07-20T22:05:03Z
dc.date.available	2015-07-20T22:05:03Z
dc.identifier	2077-1770
dc.identifier	2218-7405
dc.identifier	https://doaj.org/article/ffc357f959b14949b3f4f45e625f445a
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/9510
dc.identifier.uri	https://doaj.org/article/ffc357f959b14949b3f4f45e625f445a
dc.description	In the article we identify the prerequisites for dominance of rationality in economic theory, describe the main features of the model (REMM), show limitations of this model, propose a general scheme for the construction of rational action in the neoclassical paradigm, outline the nature and limits of formalization of the consumer choice theory, consider the direction of "enveloping" situations threatening the hard core of theory. The author concludes that the theory is in urgent need of appropriate alternative model of economic man.
dc.language	Russian
dc.publisher	Naučno-innovacionnyj Centr
dc.relation	https://doaj.org/toc/2077-1770
dc.relation	https://doaj.org/toc/2218-7405
dc.rights	CC BY-NC-ND
dc.source	Sovremennye Issledovaniâ Socialʹnyh Problem , Iss 9 (2012)
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.title	RATIONALITY AND CONSUMER DECISION MAKING: THEORY AND REALITY
dc.type	Article