Purpose: to study the interaction of motivational alternatives to selfpreservation's behavior of women of childbearing age. Methodology: a poll of 219 women of childbearing age. Results: regularly engage in physical culture and sports 15,5±2,4%; from time to time - 48,4±3,4% and is not involved at all - 36,1±3,2% of women of childbearing age. Reproductive activity of each respondent was in average 1,09±0,09; 1,18±0,04; 1,34±0,07 of the child, respectively. The size of the average monthly income per family member was greatest in women with minimal self-preservation activity (15063,3±910,1 rubles). They also had the highest levels of professional education. Revenue growth was accompanied by a growing number of respondents completely dissatisfied with their material condition: 5,9±4,0; 29,2±4,4 and 31,6±5,2%, espectively. Practical implications: the actual material for the development of integrated management programs of selfpreservation's behavior of women of childbearing age in institutions of higher and secondary vocational education, as well as directly in the workplace.