This article shows the actual problem, which is not so frequently in the publications of scientific-methodical literature, namely, the identification of motivations to attend to fitness physical exercises women of 30-50 years old. The article considers the level of interest of women30-50 years old to healthy physical exercises, and their attitude to the health and other aspects of activity. The current situation in this matter was analyzed and was planed the possible ways of formation the women's stable motivations to physical activity which would keep safe during the life.