Este artigo é uma exposição do estudo analítico de um programa semanal da National Broadcasting Company (NBC), The Music Appreciation Hour, destinado a crianças e jovens escolares, realizado por Theodor W. Adorno durante sua participação no Princeton Radio Research Project (1938-1941). Tem duas partes: na primeira, Adorno analisou a pedagogia musical do programa; na segunda, apontou para as implicações culturais desse programa, que, embora não comercial e sustentado pela própria nbc, tinha todas as marcas da indústria do entretenimento comercial.<br>This paper is an exposition of the analytical study of The Music Appreciation Hour, a weekly classical music program of the National Broadcasting Company directed to children and young students, that Theodor W. Adorno carried out during his participation in the Princeton Radio Research Project (1938-1941). This study comprises two parts: in the first one, Adorno analyzed the musical pedagogy of the program, while in the second one, he pointed out the cultural implications of the program that, despite its non commercial character and nbc support, carried all the marks of the entertainment industry.