Possibilities of solar collectors’ utilization in Krasnodar region as one of advanced direction of regions’ fuel and energy complex based on modern projects in energy conservation, energy efficiency and renewables’ technologies were reviewed in the article. Prospects of solar collectors’ utilization in Krasnodar region as alternative «green» energy source were presented. Modern science concepts of as alternative «green» energy source were presented, results of the research us of hospitality industry organizations’ innovation activity are widely used in the publication. Research results have both theoretical and practical value and should be used in further for development alternative energy source, solar energy system and in implementation issues in the sphere of recreation and tourism.