Os corpos da liderança: as tramas da ficção do dispositivo cultural do fitness Leadership's bodies: the fictional stratagem of fitness cultural device

dc.creator	María Inés Landa
dc.date	2012-08-01T00:00:00Z
dc.date.accessioned	2015-07-20T22:17:26Z
dc.date.available	2015-07-20T22:17:26Z
dc.identifier	10.1590/S0101-32622012000200008
dc.identifier	0101-3262
dc.identifier	1678-7110
dc.identifier	https://doaj.org/article/c2f4ffbbd5b14a9e95ee5eb35d169635
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/19017
dc.description	O artigo procura os principais vetores que constituem a corporização (embodiment) da liderança como um dos princípios axiológicos mais característicos do novo capitalismo. Para isso, analisam-se, como expoente ideal que condensa esse ethos, as dinâmicas de produção e transformação do corpo do fitness. Abre-se uma série de narrativas que evidenciam os processos pelos quais a performance do fitness vira um conjunto de valores que caracterizam ao empresário de si mesmo como uma figura emblemática do novo capitalismo. Conclui-se que as práticas corporais do fitness, observadas nas diagramáticas sociolaborais pós-fordistas, outorgariam ao praticante um repertório de recursos sobre o corpo e a própria personalidade, que se adequam para navegar nas agitadas águas do mercado capitalista contemporâneo.<br>This article tracks the main vectors that shape the embodiment of leadership as one of the most representative axiological principles of the new capitalism. In order to accomplish this objective, it analyzes the process of production and transformation of the fit body as the ideal that portraits this ethos. Also, it elucidates some of the specifics narratives that underlie the dynamics of fitness' performance, those that allow elaborating connections with the values that characterize the figure of the self entrepreneur. This paper concludes that the practice of fitness, in the context of new capitalism, would give the consumers of fitness products a set of subjective and corporeal resources that would fit in the vertiginous and unpredictable waters of contemporaneous labour market.
dc.language	Spanish
dc.language	Portuguese
dc.language	English
dc.publisher	Centro de Estudos Educação e Sociedade
dc.relation	http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-32622012000200008
dc.relation	https://doaj.org/toc/0101-3262
dc.relation	https://doaj.org/toc/1678-7110
dc.rights	CC BY-NC
dc.source	Cadernos Cedes, Vol 32, Iss 87, Pp 223-234 (2012)
dc.subject	Capitalismo avançado
dc.subject	Liderança
dc.subject	Organizações do fitness
dc.subject	Corpo do fitness
dc.subject	Advanced capitalism
dc.subject	Leadership
dc.subject	Fitness organizations
dc.subject	Fit body
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Sociology (General)
dc.subject	HM401-1281
dc.subject	Social Sciences
dc.subject	H
dc.subject	DOAJ:Sociology
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Sociology (General)
dc.subject	HM401-1281
dc.subject	Social Sciences
dc.subject	H
dc.subject	DOAJ:Sociology
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Sociology (General)
dc.subject	HM401-1281
dc.subject	Social Sciences
dc.subject	H
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Sociology (General)
dc.subject	HM401-1281
dc.subject	Social Sciences
dc.subject	H
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Sociology (General)
dc.subject	HM401-1281
dc.subject	Social Sciences
dc.subject	H
dc.title	Os corpos da liderança: as tramas da ficção do dispositivo cultural do fitness Leadership's bodies: the fictional stratagem of fitness cultural device
dc.type	article