The urgency of discussed in the article problematic aspects of the modern transformation in the system of distribution of the domestic market of Russia is stipulated by radical changes in the sphere of interaction of economic spheres of reproduction and circulation which were stimulated by the development of technologies of industrialization in trade, expansion of the formats of the last, development of the logistics of distribution. Through the prism of the allocated in the article and conceptually reasonable empirical trends, the authors justify the depth of the changes taking place in the system of goods supply in the domestic market of the country, in theory fixing the complexity of the conditions of its modern transformation and at the same time identifying immanent factors of deformation of production level, narrowing of opportunities for effective integration of the last in the sphere of circulation characterized by increase of technological level of the trading systems.