Description:
Urpose: To develop a methodological basis for the creation adaptive programs for students based on their motivational preferences in the choice of university. Methodology: The method of data collection: a survey, data processing methods: the methods of descriptive statistics (analysis of linear distributions and crosstabulation), the methods of multivariate statistical analysis (factor and cluster analysis). Results: The factors that determine the motivational structure of the educational preferences of applicants were exposed; in the space of two motivational factors are obtained and described typological groups of students, features of whom can be used in making develop programs of primary professional adaptation of freshmen. Practicalimplications: secondary education, higher vocational education.