Role Playing Games no Ensino do Marketing: uma experiência com RPG Didático. Role Playing Games in the teaching of Marketing: an experience with teaching RPG

dc.creator	Aragão, Rodrigo Moura Lima de
dc.date	2009-05-01T00:00:00Z
dc.date.accessioned	2015-08-12T11:18:38Z
dc.date.available	2015-08-12T11:18:38Z
dc.identifier	1982-7199
dc.identifier	https://doaj.org/article/9b51a77e3c644aefa1f7af95fb11b986
dc.identifier.uri	http://evidence.thinkportal.org/handle/123456789/27056
dc.description	Este relato apresenta e discute o uso dos Role Playing Games (RPGs) no ensino do Marketing, especificamente, em disciplinas ministradas nos cursos de Administração e de Hotelaria da Escola Técnica Estadual Albert Einstein – Casa Verde, São Paulo (estado de São Paulo) –, no segundo semestre de 2005. Primeiro, discorre sobre o RPG didático, alternativa constituída a partir dos RPGs tradicionais e dos livros-jogos, a qual, combinando características de ambos, mostrou-se adequada para a sala de aula. Em seguida, sua aplicação é exemplificada por meio de duas aventuras: Decisões de Produto no Planeta Mercadológico e Os Quatro Pergaminhos e o Segredo do Marketing Mix. A primeira, aplicada na turma de Administração, teve como objetivo simular práticas do Marketing; a segunda, percorrida pelos discentes de Hotelaria, buscou transmitir e fixar conceitos da disciplina. O RPG didático proporcionou a realização da simulação de tomadas de decisão referentes ao desenvolvimento de um novo produto e promoveu um contato no lúdico com os componentes do composto de Marketing. Além disso, o seu uso foi bem recebido pelos alunos, como apontaram os resultados de uma pesquisa feita no término do semestre: mais de 80% dos discentes de Administração e de Hotelaria considerou ótimo o emprego do RPG na sala de aula.This paper presents and discusses the use of Role Playing Games (RPG’s) on Marketing teaching, particularly, on Marketing disciplines which were given in Management and Hospitality courses at Escola Técnica Estadual (ETE) Albert Einstein – situated in Casa Verde, São Paulo city (São Paulo state) –, during the second semester of 2005. First, it talks about the educational RPG, an alternative that derives from traditional RPG and from game-books, that has proved to be appropriate for class uses. After this, the paper exemplifies its application through two adventures: Decisões de Produto no Planeta Mercadológico and Os Quatro Pergaminhos e o Segredo do Marketing Mix. The goal of the first adventure was to simulate Marketing practices (especially those from products development process); on the other hand, the second adventure attempted to convey and fix some concepts in student’s minds. The educational RPG has allowed students to simulate product development decisions and has also promoted a ludic contact with components of Marketing Mix. Its use was appreciated by students, as it has been demonstrated by the results of an inquiry made at the end of the course: more than 80% of students from both courses have considered a great deal the use of RPG in class.
dc.language	Portuguese
dc.language	Spanish
dc.language	English
dc.language	French
dc.publisher	Universidade Federal de São Carlos
dc.relation	http://www.reveduc.ufscar.br/index.php/reveduc/article/viewFile/39/38
dc.relation	https://doaj.org/toc/1982-7199
dc.source	Revista Eletrônica de Educação, Vol 3, Iss 1, Pp 162-175 (2009)
dc.subject	Role Playing Games e educação
dc.subject	Role Playing Games e ensino do Marketing
dc.subject	ensino do Marketing
dc.subject	RPG didático
dc.subject	Role Playing Games and education
dc.subject	Role Playing Games and teaching of Marketing
dc.subject	teaching of Marketing
dc.subject	RPG teaching
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	DOAJ:Education
dc.subject	DOAJ:Social Sciences
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.subject	Education (General)
dc.subject	L7-991
dc.subject	Education
dc.subject	L
dc.title	Role Playing Games no Ensino do Marketing: uma experiência com RPG Didático. Role Playing Games in the teaching of Marketing: an experience with teaching RPG
dc.type	article