In this work the result of a project of investigation is exposed devoted to offer alternatives about the way the university can contribute with the humanist and cultural formation of the students and their social environment to which they are bind. The main results achieved were: a theoretical and methodological model to contribute to widen the cultural level of the medical students. A model for upgrading directors in order to contribute with the value education in the enterprise context and a theoretical and methodological model to fulfill the bind between the university and the community to influence on the humanist formation of the learners from the artistic and literary disciplines.