The article mentions the avoidance of students of Bachelor of Information System of a Federal Education in Santa Catarina between the years 2010 and 2011. This study aimed to identify the contributing causes for dropout students of the course and propose a marketing strategy services to reduce the dropout students. The methodology comprises a case study of a qualitative nature, procedure document research technique used for data collection were questionnaire and structured interviews with students dropping out of the course and administrative representatives of the institution. The data analysis indicated that the main causes of dropout: the change of interest, lifestyle choice or vocational indecision, didactics inefficient teachers, unmet expectations about the course, the weekly work, aspects of inadequate classroom teaching, lack of proper guidance by the course coordinator and the difficulties of monitoring the course. Marketing strategies should be concerned with the welfare of the student, their orientation and adjustment to the course, preparing teachers teaching and improving teaching.