Numerous articles which have evaluated the sources of information regarding the organ donation observed that for a high percentage of the respondents, the first and the most important resource is the mass-media (Reese, 2003). The approached research problem in this study is the role of Romanian mass-media in building the attitudes towards the organs donations, starting from the idea that they have a formative role besides the informative role.Systemic references capture the most details, sometimes contradictory, related to the relation between the effort to raise donation cases in Romania and the institutional ability to respond efficiently to this goal. The image of Romania regarding the organs donation and transplant in the written press is characterised by: small rise of the donation rate, which still remains under the European average, the existence of some long waiting lists of patients who need a transplant, the very poor rate of donation from the patient found in cerebral death, the causes for this poor rate of donation are: the poor organization of the network of special medical services necessary in the process of organs donation and transplant, and the general attitude of the population.