The article is the result of a study designed to build and evaluate undergraduate courses from its stakeholders (market professionals, school students, undergraduate students and teachers). The survey was divided into two stages, the first to explore related attributes to an undergraduate program, and the second to describe and quantify these attributes according to the students' perception of undergraduate courses in law, biology, management and physical therapy. The attributes identified (faculty; physical structure; curriculum) were related to performance indicators (satisfaction; relation between cost and benefits; relation between students and faculty; involvement). Still, the article discusses the applicability of the method used and the relationship between the attributes and performance indicators in the formulation of a market-oriented undergraduate course.